Ulta Beauty Names Kelly Mahoney as Chief Marketing Officer

Kelly Mahoney has been named Ulta Beauty’s new Chief Marketing Officer, overseeing the company’s brand marketing strategy, loyalty, media planning – including UB Media, our retail media network – public relations, consumer insights, and social media and influencer strategy. 

She has been with Ulta Beauty for 10 years serving in marketing and strategy leadership roles prior to being named SVP, Customer and Growth Marketing last year.

 According to Mahoney:  “I’m so proud to step into the CMO role and shape the future of the Ulta Beauty brand. We know that beauty is more than what you put on—it’s about self-expression, empowerment, well-being, and connection. In my ten years with Ulta Beauty, I have worked continuously to garner the unparalleled brand loyalty and trust that we’ve earned with our guests. As Chief Marketing Officer, I will build on this while deepening our brand purpose of unleashing possibilities in new and meaningful ways to inspire, engage, and empower every beauty enthusiast.”